Monthly tech talk from BetterWorld's Thought Leaders
June 2023, Reston, VA USA
TECH TALK “Insider Tips to Make Your Business Run Faster, Easier and More Profitable”
INSIDE THIS ISSUE:
Is Your Online Shopping App Invading 10 Helpful Tips for Small Businesses
Your Privacy? ...................................................................................
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Gadget of the Month Tech Tip of the Month
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How Microsoft 365 Copilot Is Going How to Use Threat Modeling
to Transform M365 Apps ...................................................................................
......................................................................... Technology Trivia
Fight Business Email Compromise ...................................................................................
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We love technology, and we love helping people.
Give me a call today for a quick (non-sales) chat to find out whether my team and I can help you better secure your data and get more out of your existing Technology!
- James F. Kenefick
Founder & CEO
IS YOUR ONLINE SHOPPING APP INVADING YOUR PRIVACY?
Online shopping has become a common activity for many people. It’s convenient, easy, and allows us to buy items from the comfort of our homes. But with the rise of online shopping, there are concerns about privacy and security.
Not all shopping apps are created equally. Often people get excited and install an app without checking privacy practices. Apps can collect more data from your smartphone than you realize. Your data can be at risk whether you use your phone for personal use, business use, or both. So can your privacy.
Shady Data Collection Practices from Popular Shopping App SHEIN
Recently, security experts found a popular shopping app spying on users’ copy-and-paste activity. This app tracks users’ keystrokes, screenshots, and even their GPS location. This raises the question: Is your online shopping app invading your privacy?
SHEIN is the app in question, and it’s a popular shopping app with millions of users. According to reports, researchers found the app collected data from users’ clipboards. This included any text that users copied and pasted. This means that if the user copied and pasted sensitive information, the app would have access to it. Including things like passwords or credit card numbers.
Not only that, but the app was also found to be tracking users’ GPS location. SHEIN was also collecting data from device sensors, including the accelerometer and gyroscope. This means that the app was able to track users’ movements. As well as collecting information about how they were using their device.
The app’s developers claimed that the data collection was for “optimizing user experience.” A
very vague explanation that’s used by other app developers as well. The developers stated that the collected data was only used for internal purposes. But this explanation wasn’t enough to please privacy experts. Those experts raised concerns about the app’s data collection practices.
Temu Data Collection Practices Questioned
This isn’t the first time people caught an app grabbing data without users’ knowledge. Many popular apps collect data from their users, often for targeted advertising purposes. The popularity of the shopping app Temu has been exploding recently. Since the app appeared in a Superbowl Ad in 2023, people have been flocking to it.
But Temu is another shopping app with questionable data collection practices. Some of the data that
Temu collects includes:
Your name, address, phone number
Details you enter, like birthday, photo, and social profiles
Your phone’s operating system and version
Your IPS address and GPS location (if enabled)
Your browsing data
Tips to Protect Your Privacy When Using Shopping Apps
Know What You’re Getting Into (Read the Privacy Policy) It’s hard to stop and read a long privacy policy. But if you don’t, you could end up sharing a lot more than you realize.
Turn Off Sharing Features
Turn off any data-sharing features you don’t need in your phone’s settings. Such as location services. Most smartphones allow you to choose which apps you want to use it.
Remove Apps You Don’t Use
Remove it from your phone if you’re not using the app regularly. Having unused apps on your phone is a big risk.
Research Apps Before You Download
It’s easy to get caught up in a fad. You hear your friend talk about an app and want to check it out. But it pays to research before you download.
Shop on a Website Instead
You can limit the dangerous data collection of shopping apps by using a website instead. Most legitimate companies have an official website.
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HOW MICROSOFT 365 COPILOT IS GOING TO TRANSFORM M365 APPS
Microsoft is one of the biggest players in the office application field. It’s at the forefront of introducing transformative technology. The company is about
to transform Microsoft 365 in a
huge way with its new Copilot app.
Microsoft 365 Copilot is a new tool designed to help users get the most out of their Microsoft 365 apps. This revolutionary tool is an intelligent, personalized assistant.
Let’s take a closer look at Microsoft 365 Copilot and the key ways it’s going to improve M365 apps and your business workflows.
What is Microsoft 365 Copilot?
Microsoft 365 Copilot is an AI-powered assistant. It helps users with their day-to-day tasks in M365 apps. It works across all M365 apps. This includes:
Word
Excel
PowerPoint
Outlook
Teams
and more
The tool is currently in testing and should be out sometime soon.
How Does Microsoft 365 Copilot Work?
Microsoft 365 Copilot uses AI and machine learning to understand users’ needs. It provides personalized help. It uses data from users’ interactions with M365 apps. It learns a user’s usage patterns and offers recommendations based on their preferences.
Say that you’re working on a presentation in PowerPoint and struggling with design. Microsoft 365 Copilot can offer design suggestions based on your company’s brand guidelines.
Microsoft 365 Copilot can also help users with common tasks. Tasks such as scheduling meetings and managing emails.
Benefits of Using Microsoft 365 Copilot
Personalized Help - Microsoft 365 Copilot provides personalized help based on users’ usage patterns and preferences.
Time Saving - Microsoft 365 Copilot can help users save time on common tasks. Such as scheduling meetings and formatting documents. It can take on many information-gathering tasks, like summarizing meeting notes. Knowledge workers spend an average of 2.5 hours per day searching for information.
Reduced Frustration –Microsoft 365 Copilot can help reduce frustration. It provides solutions when users are stuck on a task. The tool can also help users struggling with an Excel chart or table. Instead of figuring out how to generate it, they can simply command Copilot to do it for them.
Improved Productivity –Microsoft Copilot handles tasks that go beyond what business apps have historically done. For example, you can use it in PowerPoint to create a presentation for you. Use a command such as, “Create a six-slide presentation based on (this) document.” You can also tell it to find appropriate Microsoft stock photos and insert them.
LEARN HOW TO FIGHT BUSINESS EMAIL COMPROMISE
A significant cyber threat facing businesses today is Business Email Compromise (BEC). BEC attacks jumped 81% in 2022, and as many as 98% of employees fail to report the threat.
What is Business Email Compromise (BEC)?
BEC is a type of scam in which criminals use email fraud to target victims. These victims include both businesses and individuals. They especially target those who perform wire transfer payments.
BEC attacks are usually well-crafted and sophisticated, making it difficult to identify them. The attacker first researches the target organization and its employees online. They gain knowledge about the company’s operations, suppliers, customers, and business partners.
The scammer pretends to be a high-level executive or business partner. Scammers send emails to employees, customers, or vendors. These emails request them to make payments or transfer funds in some form.
The email will often contain a sense of urgency, compelling the recipient to act quickly. The attacker may also use social engineering tactics. Such as posing as a trusted contact or creating a fake website that mimics the company’s site. These tactics make the email seem more legitimate.
According to the FBI, BEC scams cost businesses about $2.4 billion in 2021.
These scams can cause severe financial damage to businesses and individuals. They can also harm their reputations.
How to Fight Business Email Compromise
BEC scams can be challenging to prevent. But there are measures businesses and individuals can take to cut the risk of falling victim to them.
Educate Employees
Enable Email Authentication
Deploy a Payment Verification Processes
Check Financial Transactions
Establish a Response Plan
Use Anti-phishing Software
NEWSLETTER TIPS TO GET READY FOR THE UNEXPECTED
What would you do if your business suffered a ransomware attack tomorrow? Do you have a contingency plan in case of any disasters? The unexpected can happen anytime, and small businesses can get hit particularly hard.
Here are ten helpful tips to get ready for anything:
Create a Contingency Plan
Maintain Adequate Insurance Coverage
Diversify Your Revenue Streams
Build Strong Relationships with Suppliers
Keep Cash Reserves
Build Strong Outsourcing Relationships
Check Your Financials Regularly
Invest in Technology
Train Employees for Emergencies
Stay Up to Date on Regulatory Requirements
FOR SECURING YOUR HOME NETWORK
In today’s world, technology is ubiquitous, and connectivity is a must. Securing your home network has become more critical than ever. A secure home network is essential for protecting your personal data from hackers.
From phishing to smishing (SMS phishing), avoiding a breach is getting harder.
The National Security Agency (NSA) has provided some best practices for securing your home network:
Change Default Passwords and Usernames
Enable Encryption
Update Firmware
Enable a Firewall
Disable Unused Services
Secure Wi-Fi Network
Use Strong Passwords
Create a Guest Network
Limit Physical Access
HOW TO USE THREAT MODELING TO REDUCE YOUR CYBERSECURITY RISK
Today’s offices are digitally sophisticated. Just about every activity relies on some type of technology and data sharing. Hackers can breach these systems from several entry points. This includes computers, smartphones, cloud applications, and network infrastructure.
It’s estimated that cybercriminals can penetrate 93% of company networks.
One approach that can help organizations fight these intrusions is threat modeling. Threat modeling is a process used in cybersecurity. It involves identifying potential threats and vulnerabilities to an organization’s assets and systems.
Here are the steps businesses can follow to conduct a threat model:
Identify Assets That Need Protection
Identify Potential Threats
Assess Likelihood and Impact
Prioritize Risk Management Strategies
Continuously Review and Update the Model
TECHNOLOGY TRIVIA TIME
